Tuesday, September 16, 2008

Thinking Outside The Box

In today's economy or corporate mind-set, it seems that thinking outside car insurance price box is out the window. Recently major corporations were blindsided by a competitor (which I will call company A) on a deal they made with the number one customer for most Petergriffin if not all the companies. This contract when in effect would make all the companies involved report to company "A" when performing work for the customer. Not only were they blindsided but also they had no idea how to deal with this problem, and let's face it reporting to your competitor when you Fantastico to perform work is a problem. How did the various company's representatives or sales people not see this coming? They were not watching the future or thinking outside the box. Sitting around shuffling paper from one side of your desk to the other or trying to figure out how many company pens or other give away junk you need when you go to see the customer is not the answer.

Company "A" is definitely thinking outside the box. The others are still trying to think up ways to get out from underneath their competitor. The fact is these company's climbed into the box, pulled the lid shut and pad locked it from the inside. This bunker type reaction might have worked when their were only two companies, but in today's market where competition is enormous hunkering down and relying on the old way of doing business is the wrong way to go. If old marketing and sales strategies are not working as they used to, change them. When bidding on a large contract, do you just send a bid or do you sell the bid? Do your people keep up with trends to see how business might be changing? To some companies all of this is not new information because they think outside the box; to at least one company it is all alien.

When one of these companies tried to think out of the box, they only stepped out for a short time, and then jumped right back in. They were having problems with their warehouse in another state, so they climbed out of the box to open a warehouse closer to the headquarters where they could keep an eye on it. This is where they got back into the box. After opening the warehouse, they hired the same company running the warehouse outside the state to run the new warehouse. Now they have problems with the warehouse out of state and problems with the new warehouse. What did they get for their half stepping outside the box; they cannot find goods in either warehouse.
Sometimes there can be thinking outside the box to far, the above mentioned out of state warehouse asked if they could throw away hundreds of thousands of dollars worth of (scrap) so they wouldn't have to count it for an upcoming audit. If they did not know what they had, how did they know it was scrap?

In conclusion, thinking outside the box is good, but when you do, try to stay inside this galaxy.

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